Gillette

Engagement Intent

To reinforce Gillette as the brand leader in male grooming category; Large call-outs, bay breakers and distinct lighting made this quite the show-stopper.

We worked with the store to change their hardware to fit this custom piece. From signature high lighting window to lit pegs and acrylic pop-ups, this piece directly contributed to increased footfalls and sales for the category.

Tropicana

Engagement Intent

How do you establish a brand without calling it out? That’s the challenge Tropicana threw at us.

We used the brand’s iconic leaf motif as bay breakers across the juice category to create a subtle link. Floor stickers also added to the overall design, reinforcing Tropicana’s presence.

Oral-Care

Engagement Intent

Positioning Sensodyne as doctors’ preferred oral care brand without calling out the brand itself. We used elegant bay breakers with the brand’s colour palette to convert the entire category into a Sensodyne experience zone.

L'Oréal

Engagement Intent

To reinvent L'Oréal as the market leader in hair care category.

We redesigned the hair care category in-store with L’Oreal’s brand ambassador for maximum impact. Lit headers, bay breakers and shelves focused on the parent brand, while also calling out benefits of the category itself. A researched planogram and categorisation ensured ease of selection in a high choice, high involvement category.

Barbie

Engagement Intent

This display was created to highlight the many Professions of Barbie. An eye-catching lit signage, combined with a distinctive end cap and category header had children flocking to this display. The sequential lighting around the Diorama and the Doll House ensured specific product focus.