<AISLE & CATEGORY LEADERSHIP>
Himalaya Baby Care
Use the Baby Care Category to position Himalaya Baby Care as the preferred brand for Babies.
A large header and centre panel brought young parents attention to Himalaya’s range of baby care products. Bright lighting and strategic bay breaker design makes this piece unique. This category makeover resulted in immediate sales spike and overall category uptake.
To reinforce Gillette as the brand leader in male grooming category; Large call-outs, bay breakers and distinct lighting made this quite the show-stopper.
We worked with the store to change their hardware to fit this custom piece. From signature high lighting window to lit pegs and acrylic pop-ups, this piece directly contributed to increased footfalls and sales for the category.
How do you establish a brand without calling it out? That’s the challenge Tropicana threw at us.
We used the brand’s iconic leaf motif as bay breakers across the juice category to create a subtle link. Floor stickers also added to the overall design, reinforcing Tropicana’s presence.
Positioning Sensodyne as doctors’ preferred oral care brand without calling out the brand itself. We used elegant bay breakers with the brand’s colour palette to convert the entire category into a Sensodyne experience zone.
To reinvent L'Oréal as the market leader in hair care category.
We redesigned the hair care category in-store with L’Oreal’s brand ambassador for maximum impact. Lit headers, bay breakers and shelves focused on the parent brand, while also calling out benefits of the category itself. A researched planogram and categorisation ensured ease of selection in a high choice, high involvement category.
This display was created to highlight the many Professions of Barbie. An eye-catching lit signage, combined with a distinctive end cap and category header had children flocking to this display. The sequential lighting around the Diorama and the Doll House ensured specific product focus.