Flora Oil UFO Case Study

Problem

Insights

Solution

Flora Oil wanted its packs to be on the counter. Being a cooking oil, it faced the problem of its packs being kept under the counter and not being visible to the shopper.

Methodology : Understanding the problem after interacting with over 20 retailers.

More than 50% of Retailers stocked cooking oil refill packs in a dark dingy corner or under the counter. The packs were stocked in a bucket to collect oil spillage

This made it less aesthetic to be kept on the counter

A Design solution in the form of an injection-moulded POP unit with legs and lid in the shape of a UFO was suggested. This would stock the refill packs and the spillage would be collected at the bottom

The unit was so aesthetic that most Retailers gave it space on their counter thereby increasing Brand visibility

The Brand made newer inroads because of this solution

MRF Retail Connect Case Study

Problem

Observation

Solution

MRF wanted to understand why New Products had less traction in the store even though the ATL campaigns were a huge success

Methodology : Observation of shopper behavior across 8 MRF exclusive outlets by 3 teams to find an in-store solution Mystery Shopper

While new brands were launched and big spends happened in the ATL campaigns, the impact was not fully perceptible in the look and feel @ store. This prevented the shopper from connecting the newly launched product with the brand

Shoppers came to the store planning to buy a particular product after consultation with peers and there was a marked reluctance on the side of the Shopping assistant to push New products so as to not postpone / influence negatively a definite sale, even though the shopper was enquiring about an old product

To carry the look and feel of the ATL into the Retail space very compellingly all over the store so that the shopper is forced to enquire about the New Product, thus capitalizing the value created by the ATL campaign.

Creating visible and premium space for New Products by using props which were already available in the outlet, thus saving time and money

Flora Oil UFO Case Study

Problem

Insights

Solution

MRF Retail Connect Case Study

Problem

Observation

Solution

The take away from this was that MRF has NOW standardized New Product Launches instore with a complete store makeover in line with the ATL campaign

The take away from this was that MRF has NOW standardized New Product
Launches instore with a complete store makeover in line with the ATL campaign