Digital / e - activation
APL Wonder wall
APL Wonder Wall is an eyeball and attention grabbing activity in-store. The door of the outlet is fixed with a sensor which gets activated as soon as the shopper enters the outlet. The sensor triggers the wonder wall which lights up to welcome the shopper. The shopper’s attention is captured at the entrance when the wall lights up and stops him in his tracks. The ceiling lights up sequentially and grabs the shoppers attention. Immediately after the ceiling is lit, the central designer element is lit in sequence. This entire gamut of lighting activity makes the shopper aware of the possibilities @ home.
Olay e - touch
Olay’s Digital Three Step Guide to a new You Counter was a digitally triggered unit which had 3 elements. An interactive video for the shopper to use which allowed her to select skin tone and skin routine, a touch screen tablet and a SKU stocking unit. The interactive video suggested products and skin routine to suit the shoppers’ requirement. The touch screen helped the shopper to select skin tone and routine. The product display and stocking unit brought the brand as well as the product assortment into focus for the individual shopper. This unit made a live shopping assistant almost redundant.
SWIFT
Is a tech enabled platform for order indenting, production, procurement and logistics tracking which was developed inhouse by FD@Tech. This platform helps in real time updation of orders, their status as well as material tracking. It generates MIS Reports as required and can be integrated for each project.
