<IDEAS & INNOVATION>
Ceat
Engagement Intent
Ceat required to present a memento for their dealers in Europe incorporating brand and product features. A miniature of the Ceat Tyre was used along with the rough and smooth terrain to show the versatility of the tyre.
Baidyanath Plane
Engagement Intent
These little toys were aerodynamic designs with balancing weights and adjustable tail and wing flaps. A great promotional give away that was collectable too.
Jet & Top Ramen Wrist band
Engagement Intent
An innovative friendship band made of spring steel and encased in PVC branded sleeve.
The straight strip when slapped on the wrist curves harmlessly into a friendship band. Reusable over 500000 times this was used as free product promo for Top Ramen Noodles and as part of Kids gift pack on Jet Airways.
Gemini Tea Carrier
Engagement Intent
When Tata tea came up with the requirement of brand promotion at hot tea shops, we came up with branded Tea carriers – an unavoidable utility that was well accepted by the Tea shops.