<MERCHANDISING & ACTIVATION>
MRF Island Display
Engagement Intent
MRF’s newest MRF Z.L.O tyre has a brand-new TV commercial to match. We were tasked with creating a display, that not only drew attention to the product but also acted as a bridge between the commercial and the store.
The result is a recreation of an iconic moment, captured in store, the whole campaign activated around existing displays.
7 UP Island Display
Engagement Intent
7 Up needed a visually distinctive solution for the launch of its new Chat Pataka variant.
Our solution integrated the product itself into the design with a fun vertical stacking array to create a geometric design. The motif of the lemons helped establish both brand and product.
Himalaya Pillar Display
Engagement Intent
This innovative design transformed ‘dead space’ in-store to give Himalaya a one-of-a-kind stacking and display system.
This design, with its curved base, has been one of our most lauded pieces of work and resulted in a spike in sales.
Colgate Sensitive Pro Relief
Engagement Intent
To launch Colgate’s new toothpaste, we utilised floor space at modern trade outlets.
The result created an experience zone which was the highlight of the store. The four gigantic toothpastes, information headers and doctor’s recommendation panels made it more than just a retail device in store.