The package design for Print Smart was intended to break away from the traditional brown packaging for refilled printer cartridges. The bright coloured package saw Print Smart emerge as a brand on its own.
This package design was developed for the New Launch of Palmolive Soaps aimed at the Sales Teams and Retailers. Intention was to create excitement and interest in the new product which was predominantly aimed at the premium segment.
The package design was for chocolate gift boxes for Diwali and New Year.
The package design for Soulfull was intended to be clutter breaking by using a bright yellow colour differentiating it from the predominantly chocolate and red coloured packages in the aisle to bring out Soulfull as a separate brand. The drool element was used successfully by using the bowl shot.