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Barbie Feature Area
Engagement Intent
To make the Dreamtopia Feature Area larger than life in order bring out the Dreamtopia range of Barbie Dolls. To create a fantasy dreamlike fairy tale environment.
This design which marked the launch of the Dreamtopia Range brought the dreamy, world of Barbie into sharp focus. The big lit logo, the shimmery lit pop up Dreamtopia cutouts and the Barbie Castle made the Dreamtopia Range an aspirational must have for the user
Himalaya Face Wash Island Display
Engagement Intent
To connect the macho, aspirational run of the Royal Challengers Bangalore IPL team with Himalaya Face Wash to make the brand aspirational for young men.
This design intensive floor stack grabbed eyeballs in the store from the moment it was put up. It was made more interactive with the cutout provision for a photo op with Virat Kohli. The Cricket Stadium look, the large cutouts of the RCB Team and the stocking of the Himalaya Face Wash immediately connected the team to the product fulfilling the Brand Intent.
Jurassic Park Feature Area
Engagement Intent
To create maximum visibility for the movie Jurassic World and to bring the impact and presence of the Dinosaurs within the store.
This impactful Nesting Table was done in conjunction with the Feature Area, FSUs as well as a Selfie Area in store for children. The larger than life cut out accompanied with the dinosaur growl on the speakers brought the Movie impact into the store. The project was completed in record time with maximum impact and created maximum traction for the brand @ store.
Pepsi Onam Island
Engagement Intent
To create a Promo for Onam at Lulu Mall, Kochi.
This impactful promo combined the traditional Snake boat, festive umbrella and Mahabali cutouts. In this backdrop PepsiCo range of products was showcased in lit display that represented the traditional layered lamp, bringing the product and the festivities together.